Purina · Pro Plan Classic Prime Plus · Adult 7+ Chicken & Beef Entree

Name: Purina Pro Plan Classic Prime Plus Adult 7+ Chicken & Beef Entree
Brand: Purina

Wet food · Adult Maintenance

Furry PI's verdict

The label tells a weaker story than the front of the pack suggests for Purina Classic Prime Plus. It contains artificial flavors. To be fair, chicken leads the ingredient list — the right start for an obligate carnivore. On balance, most cats are better served by stronger options — the app can suggest better-graded foods of the same type.

What's concerning

Contains artificial flavors — an ingredient our database flags as genuinely problematic for cats.
Artificial colours or preservatives on the label — artificial flavors.
A modest share of calories comes from protein.

What works

Chicken leads the ingredient list — the right start for an obligate carnivore.
As a wet food, it delivers the moisture cats rarely drink on their own.
Carbohydrate load stays close to what a cat would eat in nature.

The grade is only the cover of the case file. The free app shows the full 100-point breakdown, every flagged ingredient, and better-graded alternatives for your cat.

Open the full investigation — free

Nutrition from the label (as fed)

Protein	9%
Fat	7%
Fiber	1.5%
Moisture	78%
Ash	3.5%
Carbs (estimated)*	1%

Label: guaranteed analysis (min/max). * not printed on the label — carbs are calculated, ash/moisture estimated from typical values. How these numbers translate into calories from protein vs carbs — and how this food scores on each pillar — is shown in the app.

Quick answers

Is Purina Classic Prime Plus grain-free?: Yes — no grains appear on the ingredient list.
What are the first ingredients in Purina Classic Prime Plus?: The label opens with chicken, liver and meat by-products. Ingredients are listed by weight, so the first few carry the most.
Does it contain artificial colours or preservatives?: Yes — the label lists artificial flavors.

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Grades come from a fixed, formula-based method — the same for every food, never paid for. About Furry PI

Furry PI analyses food labels and isn't a substitute for veterinary advice.