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Nulo · Prowess Bright Beginnings

Dry food · Growth & Reproduction

D

Furry PI's verdict

Nulo Prowess Bright Beginnings doesn't hold up well under the magnifying glass. It contains sorghum. To be fair, deboned chicken leads the ingredient list — the right start for an obligate carnivore. On balance, most cats are better served by stronger options — the app can suggest better-graded foods of the same type.

What's concerning

  • Contains sorghum, a lower-quality ingredient.
  • A high carbohydrate load for an obligate carnivore — a cat's natural prey is almost carb-free.
  • A modest share of calories comes from protein.

What works

  • Deboned chicken leads the ingredient list — the right start for an obligate carnivore.
  • Includes genuinely beneficial ingredients such as deboned chicken and chicken fat.

The grade is only the cover of the case file. The free app shows the full 100-point breakdown, every flagged ingredient, and better-graded alternatives for your cat.

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Nutrition from the label (as fed)

Protein38%
Fat16%
Fiber4%
Moisture10%
Ash*8%
Carbs (estimated)*24%

Label: guaranteed analysis (min/max). * not printed on the label — carbs are calculated, ash/moisture estimated from typical values. How these numbers translate into calories from protein vs carbs — and how this food scores on each pillar — is shown in the app.

Quick answers

Is Nulo Prowess Bright Beginnings grain-free?
No — the label lists millet, sorghum and barley.
What are the first ingredients in Nulo Prowess Bright Beginnings?
The label opens with deboned chicken, chicken meal and turkey meal. Ingredients are listed by weight, so the first few carry the most.
Does it contain artificial colours or preservatives?
None appear on the ingredient list.

More from Nulo

Grades come from a fixed, formula-based method — the same for every food, never paid for. About Furry PI

Furry PI analyses food labels and isn't a substitute for veterinary advice.