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Natural Balance · Original Ultra Platefulls · Salmon, Tuna & Crab Recipe Morsels in Gravy

Wet food · Adult Maintenance

C

Furry PI's verdict

Our investigation gives Natural Balance Platefulls a solid report. After the broth, salmon is first in line — the right start for an obligate carnivore. It isn't flawless — it contains menadione sodium bisulfite complex. Even so, the overall picture is good for everyday feeding.

What's concerning

  • Contains menadione sodium bisulfite complex — an ingredient our database flags as genuinely problematic for cats.
  • Several other ingredients on the label raise quality questions — the full flagged list is in the app.

What works

  • After the broth, salmon is first in line — the right start for an obligate carnivore.
  • As a wet food, it delivers the moisture cats rarely drink on their own.
  • Carbohydrate load stays close to what a cat would eat in nature.

The grade is only the cover of the case file. The free app shows the full 100-point breakdown, every flagged ingredient, and better-graded alternatives for your cat.

Open the full investigation — free

Nutrition from the label (as fed)

Protein7%
Fat2.5%
Fiber1%
Moisture83%
Ash*2.5%
Carbs (estimated)*4%

Label: guaranteed analysis (min/max). * not printed on the label — carbs are calculated, ash/moisture estimated from typical values. How these numbers translate into calories from protein vs carbs — and how this food scores on each pillar — is shown in the app.

Quick answers

Is Natural Balance Platefulls grain-free?
Yes — no grains appear on the ingredient list.
What are the first ingredients in Natural Balance Platefulls?
The label opens with salmon broth, salmon and tuna. Ingredients are listed by weight, so the first few carry the most.
Does it contain artificial colours or preservatives?
None appear on the ingredient list.

More from Natural Balance

Grades come from a fixed, formula-based method — the same for every food, never paid for. About Furry PI

Furry PI analyses food labels and isn't a substitute for veterinary advice.