Diamond · Naturals Active Cat · Chicken Meal & Rice Formula

Name: Diamond Naturals Active Cat Chicken Meal & Rice Formula
Brand: Diamond

Dry food · Growth & Reproduction · Adult Maintenance

Furry PI's verdict

The label tells a weaker story than the front of the pack suggests for Diamond Naturals Active Cat. It contains oranges. To be fair, chicken meal leads the ingredient list — the right start for an obligate carnivore. On balance, most cats are better served by stronger options — the app can suggest better-graded foods of the same type.

What's concerning

Contains oranges, a lower-quality ingredient.
An elevated carbohydrate load for an obligate carnivore — a cat's natural prey is almost carb-free.
A modest share of calories comes from protein.

What works

Chicken meal leads the ingredient list — the right start for an obligate carnivore.
Includes genuinely beneficial ingredients such as chicken fat and salmon oil.

The grade is only the cover of the case file. The free app shows the full 100-point breakdown, every flagged ingredient, and better-graded alternatives for your cat.

Open the full investigation — free

Nutrition from the label (as fed)

Protein	40%
Fat	20%
Fiber	3%
Moisture	10%
Ash*	8%
Carbs (estimated)*	19%

Label: guaranteed analysis (min/max). * not printed on the label — carbs are calculated, ash/moisture estimated from typical values. How these numbers translate into calories from protein vs carbs — and how this food scores on each pillar — is shown in the app.

Quick answers

Is Diamond Naturals Active Cat grain-free?: No — the label lists ground white rice.
What are the first ingredients in Diamond Naturals Active Cat?: The label opens with chicken meal, ground white rice and chicken fat. Ingredients are listed by weight, so the first few carry the most.
Does it contain artificial colours or preservatives?: None appear on the ingredient list.

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Grades come from a fixed, formula-based method — the same for every food, never paid for. About Furry PI

Furry PI analyses food labels and isn't a substitute for veterinary advice.