← Furry PI — cat food detective

Crave (US) Adult cat · Salmon & Ocean Fish

Dry food · Adult Maintenance

US formulation — recipes for the same product can differ by region.

D

Furry PI's verdict

Crave Adult cat doesn't hold up well under the magnifying glass. It contains tapioca starch. To be fair, salmon leads the ingredient list — the right start for an obligate carnivore. On balance, most cats are better served by stronger options — the app can suggest better-graded foods of the same type.

What's concerning

  • Contains tapioca starch, a lower-quality ingredient.
  • An elevated carbohydrate load for an obligate carnivore — a cat's natural prey is almost carb-free.
  • A modest share of calories comes from protein.

What works

  • Salmon leads the ingredient list — the right start for an obligate carnivore.
  • No grains on the label.
  • Includes genuinely beneficial ingredients such as salmon and chicken fat.

The grade is only the cover of the case file. The free app shows the full 100-point breakdown, every flagged ingredient, and better-graded alternatives for your cat.

Open the full investigation — free

Nutrition from the label (as fed)

Protein40%
Fat18%
Fiber4%
Moisture10%
Ash*8%
Carbs (estimated)*20%

Label: guaranteed analysis (min/max). * not printed on the label — carbs are calculated, ash/moisture estimated from typical values. How these numbers translate into calories from protein vs carbs — and how this food scores on each pillar — is shown in the app.

Quick answers

Is Crave Adult cat grain-free?
Yes — no grains appear on the ingredient list.
What are the first ingredients in Crave Adult cat?
The label opens with salmon, chicken meal and pea protein. Ingredients are listed by weight, so the first few carry the most.
Does it contain artificial colours or preservatives?
None appear on the ingredient list.

More from Crave

Grades come from a fixed, formula-based method — the same for every food, never paid for. About Furry PI

Furry PI analyses food labels and isn't a substitute for veterinary advice.